First in Google search: how does it cost?
As you can see from the links below, the "first in Google" could be for free. To be among the first results on the first page, you have to deserve it. As an option, you can purchase the first position. If you pay more than your competitors, you are in "pole position". But, a particular audience knows the difference between being the first because you deserve it and being the first because you have money to be there.
FIRST IN GOOGLE EXAMPLE NR.1: "HOW TO BUILD ATS PANELS"
SEARCH ON GOOGLE HOW TO BUILD ATS PANELS
There are thousands of competitors on this keyword (or phrase if you will). But, Bernini Design is always on the first page and sometimes in the first position. There are no tricks, there is no magic. It is only about hard work and patience.
FIRST IN GOOGLE EXAMPLE NR.2 "AMF CONTROLLER"
Thousands and thousands of companies worldwide are fighting for the first position. Bernini Design is always there among the firsts. Again, no magic, no tricks. You can fill the Google search with the phrase "amf controller".
HOW TO BE THE FIRST IN GOOGLE?
Again, it depends on whether you mean "first in Google" because you pay or "first in Google" among organic results. To be first in the organic result list among millions of websites is a big achievement. Often, it is not practically possible. A good consultant can give you an opinion and pieces of advice about it. It depends a lot on the content that you want to show in the first place. There are options. Let's dive into the two most popular options.
OPTION 1: YOU PAY
With this option, you activate a GOOGLE ADS advertising campaign. The first position is guaranteed based primarily on the effectiveness of the ads. If the quality of the ads is low, Google does not waste the position for you. This is somewhat logical considering the seriousness and professionalism of Google. Google aims to earn money but at the same time guarantee an efficient service to the site visitor. For this reason, it is not as simple as you might think. Effective advertising is very complex.
WITHOUT GOING INTO COMPLICATED DETAILS, THIS IS THE GENERAL GUIDE
-Your ad must be better than your competitors
-You must select customers carefully by optimizing the audience
-The text of the ads must be varied and consistent
-Look for weaknesses in your competitors' ads
-According to the text of the ads you have to change the website
-Select the times of day to post ads. Don't advertise coffee when people go to sleep.
-The list can go on for much longer. But the essence is that competent consultants in the field must optimize advertising
HOW IMPORTANT IS PAID ADVERTISING?
It depends entirely on the type of product and how much competition exists. You can also consider paid advertising an initial path to study the interests of the selected audience. We don't go deeply into the details of types of advertising, such as search or display. YouTube is full of videos that explain the pros and cons of the various types of advertising. We see that there is a tendency to limit oneself to paid advertising because it is so hard to obtain organic positions. Of course, it allows earnings from sales. But if advertising stops, sales stop. We recommend paid advertising if it is also oriented towards the qualitative growth of the website. In this sense, the advertising investment becomes a long-term investment. Google will think about moving your website to the first page as it tracks your progress over time.
OPTION 2: YOU ARE THE BEST
Google is not the only search engine. Considering its importance, Google is intended as the search engine par excellence. This is certainly the most complex and discussed topic of all. In essence, organic positioning is a list of WEB pages provided by Google based on a phrase searched for in the search box. GOOGLE and other search engines list the results in order of relevance. Search engine optimization, or SEO, must be done to make things easier for search engines.
HOW ACCURATE ARE GOOGLE ORGANIC RESULTS?
Of course, no one is perfect. You can see how accurate it is, though, by using different search engines to make the same query. Let's not forget that being first on Google has nothing to do with issues of quality and reliability of products or services. Great strides are being made with the introduction of artificial intelligence. However, the interpretation of images, videos or writings does not allow search engines to evaluate the 'purity' of a page. In other words, GOOGLE gives FRONT PAGE status to anyone who is an authority on a specific product or service. The reality is that GOOGLE's algorithm is constantly evolving. The algorithm is the result of human activity and, therefore also subject to potential errors.
CAN YOU LOSE YOUR POSITION ONCE YOU ARRIVE?
Certainly, leaving aside exceptional cases of WEB incorrectness or infected pages, you can lose the top positions in a few weeks. When GOOGLE understands that the content is not updated at a certain level and the quality of visits to the site loses "colour", in a few weeks the site moves to the fifth page. Other pages will take precedence.
BERNINI DESIGN ROMANIA SRL
Calea Chişinăului 32A
700177 Iaşi
(ROMANIA)
VAT RO31228395
Support:
+40 723 573 171
bernini@bernini-design.ro